Negotiation is the highest return on investment you can make in yourself.
Moments of influence happen dozens of times a day. At work, at home, in every conversation. This is your guide to stop leaving value on the table — and start getting exactly what you want.
Coming
May 12, 2026
Most negotiation books tell you what to think. Never Settle trains you how to perform.
Drawing from decades of teaching at Harvard, MIT, and the University of Michigan — plus real-world experience with FBI negotiation tactics and U.S. State Department conflict resolution in Colombia — Attia Qureshi and John Richardson have built the definitive guide to closing the gap between knowing and doing.
This isn't theory. It's a training system. Every chapter ends with habit-building exercises and concrete takeaways so you walk away with a personalised negotiation toolkit you'll use for life.
You'll learn how to:
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Build trust through reciprocity
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Understand your interests — and the other party's — with clarity
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Craft win-win outcomes through creative problem solving
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Use a strategic "no" to get more, not less
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Manage rejection and failure — and even seek them out
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Turn one good deal into a lifetime of better ones
Because good negotiation doesn't just improve your outcomes. Done right, it makes the world a better place.
To request review copies of Never Settle or to schedule an interview with Attia, please contact ashtin.ballard@simonandschuster.com
What the world's top voices on influence are saying:
"Never Settle provides a toolkit and a complete range of practical steps based upon decades of experience. If you want to apply negotiation skills and see improvement, this book is for you." — Chris Voss, author of Never Split the Difference
"Never Settle offers a blend of psychological principles and practical exercises that empowers readers to negotiate with fearless effectiveness in any situation. This book is essential for anyone eager to level up." — Robert Cialdini, bestselling author of Influence and Pre-Suasion
"Never Settle turns negotiation from an intellectual exercise into a physical practice. Like boxing, music, or improv, it's about rhythm, reps, and reading the room. This book will do more than change how you think about influence. It will train you how to move through the world." — Daniel H. Pink, #1 New York Times bestselling author of Drive and The Power of Regret
"Never Settle is an essential guide for anyone who has ever walked away from a negotiation thinking, 'Why did I agree to that?' This book shows you how to stop giving bulk discounts on your soul." — Eric Barker, WSJ bestselling author of Barking Up the Wrong Tree